Why Homes Sometimes Don’t Sell: Insights from Zillow

Did you know that, according to Zillow, 1 in 3 homes didn’t sell last year? This is a surprising number, but what’s the reason why homes struggle to sell? Here are three main reasons why:

1. It is priced too high. In today’s market, buyers are pretty savvy, especially with the help of AI and their own real estate agents. They often know what the right price for a home should be. So, if you’re considering selling, be careful when pricing your home correctly. Working with a good real estate professional can help you analyze the statistics and create a price that will attract buyers instead of turning them away.

2. Need for a little TLC. Most homes need a bit of touch-up work. Whether it’s fresh paint or some put-off maintenance tasks, these little fixes can make a big difference. A knowledgeable real estate agent can guide you on what needs to be fixed and what can be left alone. This way, your home will have a cleaner, more appealing look that can catch potential buyers’ eyes.

3. Lack of exposure. One reason a home might not sell is simply that it didn’t get the right exposure. In today’s market, professional photography and home staging are essential. These elements can really make your home stand out online and attract more visitors for showings. If your home didn’t sell last year, consider revisiting these three areas before relisting it.

If you’re looking to sell your home or just want to chat about the process, I’d love to help! I often go out with home sellers to help them stage and position their homes just right in the market. Feel free to reach out for a free consultation. You can call or send a message at (607) 795-2904 or vickischamel@kw.com.